Wholesale/Retail Price mamagement

We sell to two kinds of customers — regular retail customers who just buy from our website like anyone else, and wholesale customers who are actually businesses that buy in bulk from us and get special pricing.

Right now our website shows one price to everyone. But we want it to work like this — if someone is just browsing the website normally, not logged in, they should see our regular retail price, same as always.

But if a wholesale customer  on our website — because these are people we already know, we've set them up with an account — then when they browse the same products, they should see their special wholesale price instead. Not the retail price.

So it's the same website, same products, but the price shown depends on whether the person is logged in as one of our wholesale accounts or not. A regular visitor or someone not logged in should never be able to see or access the wholesale pricing at all